One of the mistakes many new businesses make is they mimic the way much larger companies operate. They forget that these large companies usually have tens of millions of dollars (if not more), massive market-share and brand awareness to provide a buffer zone for their mistakes. The challenges facing smaller firms our very different than those facing either more established organisations or companies that began life with a blaze of publicity, high-profile backers and lots and lots of cash.

Smaller less cashed up firms have to do things better in order to survive and grow. Many people familiar with the world of recruiting and HR departments would be aware that often if not mostly large companies are more likely to screen out talent than attract it. The current trend towards pointless psychometric tests, three interviews for potential employees, and the need for prospective employees to talk to multiple employees to secure a job would be enough to scare away anyone with a modicum of self-respect.

Remember your salespeople will be relying on first-impressions when it comes to selling. If a prospective salespeople make good first impressions on you why not give them a go?